5 Critical KPIs Every Lawn Care Business Owner Must Track

Running a lawn care business is more than just mowing grass and keeping clients happy — it’s about knowing the numbers that drive growth. The truth is, many owners “fly blind” without data, leaving money on the table and missing opportunities to scale. If you want to grow a business that’s profitable, sustainable, and built to last, you need to track the right Key Performance Indicators (KPIs).

Here are the five KPIs every lawn care entrepreneur should monitor closely:

1. Revenue Per Job

• Why it matters: If you don’t know how much you’re making on each job, you can’t tell whether your pricing is sustainable.

• How to calculate: Total revenue ÷ total jobs completed.

• Pro tip: If this number is too low, it may be time to raise prices, add upsells (like leaf removal or fertilizer packages), or cut low-value clients.

2. Customer Retention Rate

• Why it matters: Acquiring a new customer costs 5–7x more than keeping an existing one. Loyal customers drive predictable cash flow.

• How to calculate: (Customers at the end of the period – new customers acquired) ÷ customers at the start of the period × 100.

• Pro tip: Focus on consistency, clear communication, and professional service to keep clients long-term.

3. Job Completion Efficiency

• Why it matters: Time is money. If your crews spend too long on a job, your profit margin shrinks.

• How to calculate: Average time spent per job ÷ estimated time.

• Pro tip: Track your routes, equipment usage, and labor efficiency. The faster you finish without sacrificing quality, the more profitable you become.

4. Accounts Receivable (Outstanding Payments)

• Why it matters: A $10,000 contract doesn’t mean much if $6,000 of it is still unpaid. Cash flow keeps your business alive.

• How to calculate: Total unpaid invoices ÷ total revenue × 100.

• Pro tip: Automate billing and set clear payment terms. Late payments kill growth more than slow sales.

5. Growth Rate (Month-over-Month Revenue)

• Why it matters: Your growth trajectory tells you if you’re scaling or stagnating.

• How to calculate: (Revenue this month – revenue last month) ÷ revenue last month × 100.

• Pro tip: Even small, consistent growth (5–10% per month) compounds into massive gains over a season.

The Solution: Tracking Without the Headache

Most lawn care owners know these KPIs are important, but tracking them is overwhelming when you’re buried in mowing schedules, invoices, and phone calls. That’s where Lawnly comes in.

Lawnly automates:

✅ Job scheduling and completion tracking

✅ Invoicing and payment collection

✅ Customer retention monitoring

✅ Revenue reporting and growth insights

Instead of juggling spreadsheets and sticky notes, you get a clear snapshot of your business health in one place — so you can focus on scaling, not chasing numbers.

Final Thought

The companies that dominate in lawn care don’t just mow better — they manage better. By tracking these five KPIs, you’ll gain the clarity to make smarter decisions, keep more money in your pocket, and scale your business with confidence.

👉 Want to see how Lawnly makes KPI tracking effortless? Book a quick demo today and secure your $95 lifetime access before spots run out.